Target Marketing 3 Step Process
Pinnacle Lists offers: Direct Mail, Telemarketing, Opt in Email, Sales Leads, and Mail Marketing.
Pinnacle Lists represents the entire list marketplace of over 60,000 lists
Our 3 Step Process
To create the ‘Pinnacle’ outcome, that is your assurance of excellence and quality, we’ve developed the following 3-tiered process:
1. List Consulting
The first and most important part of our engagement with you is to fully understand your business and marketing needs. This includes a comprehensive assessment of your business. What is the nature of your business? What are your objectives? What types of marketing strategies have you initiated to date? How successful have these been? If you have utilized direct marketing previously, what results were obtained? What time lines and frequency schedules are being considered? What are your budgetary considerations and desired Return on Investment (ROI) considerations?
2. List Research
Once we have established your specific direct marketing needs and have a solid understanding of your business and overall directions, we then proceed to locate several top list choices based upon your target market. This step involves due diligence and specific list recommendations that, in our professional opinion, will deliver the ‘Pinnacle’ results.
Let’s say that you are a fashion designer. You’ve just designed the most fabulous gown! You want to reach women in their 20′s who live in California & Arizona and earn $200K+. We consult with you via telephone to gain an understanding of your business and marketing needs. We get a sense of your list brokerage experience, budget, time lines, etc. We then research a few options for your consideration, and send this off to you within two days of initial query. You take a poke at our submissions, and approve your top pick!
3. List Delivery
Once we have arrived at your list of choice, we then determine whether you want to use your list once or multiple times. Pricing can vary based on your choice. We also determine the quantity of records you want from the overall count. Some vendors require minimum orders – anywhere from 1,000 B2B records, 2,000 B2C records, to a 5,000 record minimum postal or telemarketing & 10,000 record email campaign. You sign our agreement which authorizes us to proceed, and submit payment. We have several payment options for you to choose from. We then electronically deliver the file to you in either a text-based or Microsoft Excel© based format. Your data is delivered on time and on target to your specifications! You now have a reliable list targeted to your unique needs. That’s how we help you grow your business, and achieve greater success! Now that’s the ‘Pinnacle’ difference!
- Click for examples of the types of reports we provide to you upon completion of our research. Read more…
- Learn about the different types of lists available and their various traits. Read more…
Direct marketing list brokers. SMS/Texting, Telemarketing lists. Email opt in marketing lists. Mail marketing