Changes at Facebook
“The only constant is change” has always been very real in the IT sector. Every day there are new headlines about changes or additions in the industry. Social Media is certainly no exception to this rule. With the growing communities on Facebook, Twitter, LinkedIn, and Pinterest, these companies need to constantly add new features to keep their users interested.
At Pinnacle Lists, we are big users of these technologies because we recognize how they impact business today. How followers and likes equates to increased online exposure. Whether our clients are sending out an opt in email campaign, direct mail, or making calls with a telemarketing campaign, they need to tie in their social media presence so that recipients know that they are there.
Today, I came across an article in the Social Media Examiner titled, “7 New Facebook Changes Impacting Businesses.” It would seem that the big message that Facebook is using is: Mission Control. Here are the major changes mentioned:
1. One major photo – that’s it – with no call to action – so your best to use a familiar image like your logo.
2. Larger, Highlighted, and Pinned Posts – more eye catching than before. I wonder if the concept of “pinning” comes from Pinterest??
3. Setting Company Milestone – This allows you to communicate big events to your clients or prospects.
4. New Applications – You are now able to showcase 12 apps.
5. Facebook Offers – Only a handful of companies can presently use this feature. However, this will change shortly. This could be great for small businesses – offering free webinars or consultations.
6. Facebook Insights & Admin – Lots of new options have been added, along with easier access.
7. Facebook Advertising – Larger ads and the addition of the Reach Generator to improve exposure to more users.
A recent article in Bloomberg states that Facebook’s mobiles ads are really annoying users!
For more information on how we can help you with your targeted marketing, please contact us.
Thanks for your time and interest!
The client was very happy with the campaign. The click-thrus were very good. We’ll definitely look to do this again in the future. Thank you for all your help and patience!Linda J - Financial MarketerLA, California, USA
To be honest with you Grant, I thought you were wonderful to deal with and I would gladly keep you in mind. Cheers, Jessica
Hi Grant, Unfortunately, at this time we will not be using an e-mail campaign. I would like to thank you for the high, and rare level of customer service you were able to provide to myself, and the BetHubb Team. It only adds further value to your reputation and the Pinnacle Lists brand. I tend to believe that testimonials on websites can be skewed, but it didn’t take long for you to ensure their validity. If and when we decided to pursue an e-mail marketing campaign for BetHubb, you wi…BetHubb | The Sports Betting Social Network
Marketing for a Startup Company must be done effectively and efficiently…I would recommend Pinnacle Lists for any start up business that wants to incorporate email blasts in their campaign.Business Performance Solutions, Nanaimo, BC
Although I have a fairly strong fundraising background, I had never bought a list previously, and certainly not from a broker I found on the internet. I just wanted to let you know that I was pleased and impressed by the advice that Grant gave us. He guided me to the lists that seemed most appropriate and always answered my questions promptly and courteously.Hospice Partners of the Central Coast, San Luis Obispo CA |
The first list I purchased from Grant contained approximately double the list count of the other lists I had shopped for. I expected the list to cost more, but the cost was actually less!! I shopped around for lists from a lot of companies; none of them even came close to Pinnacle ListsHumphrey & Pace, Benefit Planning, Inc., Medford, OR
Grant is very responsive and professional! I will always bring Pinnacle Lists in when my clients are in need of targeted lists. If people ask me for good List Brokers, I will certainly point them in your direction!Enterprise Sales | Rainmaker, Austin, TX |
Grant and Pinnacle Lists have become an integral part of our new franchisee’s marketing support deliverable. Grant provides counts and feedback to our team in a very timely manner. We would recommend Pinnacle Lists to any franchise organization!CSA – VP Franchise and Business DevelopmentNurse Next Door Professional Home Healthcare, Vancouver, BC. |
We keep coming back to Grant and Pinnacle Lists because of their first class service levels and very solid list recommendations. I would recommend Pinnacle Lists to anyone in any industry looking for a targeted list solution.CEOBRG Research Services, Provo, UT |
The opt-in email campaigns that Grant has been running for our client, Research in Motion, have been working very well! Is there any list that you cannot locate for us??Media Buyer, The Aber Group, Toronto, ON