Here’s a great article from American Express titled, “Quick Ways to Reassess Your Target Market.”
The article focuses on the following key points regarding target market analysis:
1. When is your business most active? Why is this time most busy for you? What is it about this timing? Take a deeper look to understand.
2. Who frequents my business? Who are your typical customers? Who are the outliers? What attracts them to your business?
3. Why do they shop at my business? Ask your customers why they chose you over the dozens of other companies they could have gone with? What differentiates you from the others?
4. What technology are they using? How did they find you? What type of technology do they typically use?
Here’s a great video from Brian Tracy on 4 Principles of Marketing Strategy that will support your process. Remember to include target market analysis in your business plan.
new marketing trends 2013, innovative ideas, new packaging, new communication approaches
How will these new trends impact the way that you interact with products and services?
How will these new trends impact the way that marketers inform you?
Check out this video on new marketing trends 2013:
As a Direct Marketing Consultant, I think that there are still a lot of people who still prefer to touch and feel vs. the electronic format; especially people who are over 50.
Here is an article from www.directmailman.com titled as per my article title, “Direct Mail vs. Email Marketing: Who Wins the Battle?” I like the title of this article because it speaks to direct marketing today and the push pull between these 2 players.
According to the article, direct mail is still more effective than email marketing. It is actually 10 to 30 times more effective than email marketing.
The article goes on to confirm that direct mail marketing has had consistent response rates since 2010.
A recent Huffington Post article confirms that consumers prefer direct mail marketing over email marketing for all types of product promotions. The article goes on to confirm that 50% of USA consumers prefer direct mail marketing to email marketing.
Another important point that the article makes is that it costs you 5 to 7 times more to acquire a new customer than to maintain your current list of customers.
What does Wikipedia say about direct mail marketing? It talks about direct mail being a marketing piece that is sent through the postal service to recipients.
Here is a YouTube video that talks about postcard direct marketing – a very cost effective way to reach out to your local prospects.
Tony Robbins why we do what we do video – a very powerful talk about how our emotions shape our choices; and the powerful role they play in marketing!
Mobile Cell Phone Marketing 2013 – Many online marketers took advantage of Adam Horwitz’s Mobile Monopoly and it enjoyed a huge success as many of those who purchased it reported that they were getting positive ROI results from their mobile marketing campaigns.
What makes Adam’s product unique is that it trains Internet Marketers to take advantage of new trends and new technologies and with the release of Mobile Monopoly 2.0 he has added more training and tools to multiply the success level that is possible to achieve when users take action and apply the techniques and strategies that Adam.
Here is Adam’s video:
Malcolm Gladwell Marketing Ideas – he talks about choices – a very important concept to incorporate in targeted direct marketing campaigns.
Marketing Concepts in Two Minutes – by watching this very simple marketing video, you will learn from every day ideas. Marketing concepts in two minutes uses the KISS principle for your own marketing campaigns. Remember, it is what people remember!
Top 10 Marketing Failures – check out these videos that review the top 10 marketing failures. I hope that you find it useful!
Ideas that Spread Seth Godin discusses, describes, diminishes, and is often disturbed by the content of products that people try to deliver without a solid and sound strategy that works.
Direct Marketing Solutions – Productivity – Getting Things Done with Brendon Burchard
The client was very happy with the campaign. The click-thrus were very good. We’ll definitely look to do this again in the future. Thank you for all your help and patience!Linda J - Financial MarketerLA, California, USA
To be honest with you Grant, I thought you were wonderful to deal with and I would gladly keep you in mind. Cheers, Jessica
Hi Grant, Unfortunately, at this time we will not be using an e-mail campaign. I would like to thank you for the high, and rare level of customer service you were able to provide to myself, and the BetHubb Team. It only adds further value to your reputation and the Pinnacle Lists brand. I tend to believe that testimonials on websites can be skewed, but it didn’t take long for you to ensure their validity. If and when we decided to pursue an e-mail marketing campaign for BetHubb, you wi…BetHubb | The Sports Betting Social Network
Marketing for a Startup Company must be done effectively and efficiently…I would recommend Pinnacle Lists for any start up business that wants to incorporate email blasts in their campaign.Business Performance Solutions, Nanaimo, BC
Although I have a fairly strong fundraising background, I had never bought a list previously, and certainly not from a broker I found on the internet. I just wanted to let you know that I was pleased and impressed by the advice that Grant gave us. He guided me to the lists that seemed most appropriate and always answered my questions promptly and courteously.Hospice Partners of the Central Coast, San Luis Obispo CA |
The first list I purchased from Grant contained approximately double the list count of the other lists I had shopped for. I expected the list to cost more, but the cost was actually less!! I shopped around for lists from a lot of companies; none of them even came close to Pinnacle ListsHumphrey & Pace, Benefit Planning, Inc., Medford, OR
Grant is very responsive and professional! I will always bring Pinnacle Lists in when my clients are in need of targeted lists. If people ask me for good List Brokers, I will certainly point them in your direction!Enterprise Sales | Rainmaker, Austin, TX |
Grant and Pinnacle Lists have become an integral part of our new franchisee’s marketing support deliverable. Grant provides counts and feedback to our team in a very timely manner. We would recommend Pinnacle Lists to any franchise organization!CSA – VP Franchise and Business DevelopmentNurse Next Door Professional Home Healthcare, Vancouver, BC. |
We keep coming back to Grant and Pinnacle Lists because of their first class service levels and very solid list recommendations. I would recommend Pinnacle Lists to anyone in any industry looking for a targeted list solution.CEOBRG Research Services, Provo, UT |
The opt-in email campaigns that Grant has been running for our client, Research in Motion, have been working very well! Is there any list that you cannot locate for us??Media Buyer, The Aber Group, Toronto, ON