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Target Market Analysis

Target Market AnalysisTarget Market Analysis – how much time do you invest in analyzing your target market?  How often do you evaluate who your customer is?

As a Direct Marketing Consultant, my clients are coming to me asking me for specific targeted lists.  Therefore, you would think that they are very clear on who their customer is.  Not necessarily…… 😉

Here’s a great article from American Express titled, “Quick Ways to Reassess Your Target Market.”

The article focuses on the following key points regarding target market analysis:

1.  When is your business most active?  Why is this time most busy for you?  What is it about this timing?  Take a deeper look to understand.

2.  Who frequents my business?  Who are your typical customers?  Who are the outliers?  What attracts them to your business?

3.  Why do they shop at my business?  Ask your customers why they chose you over the dozens of other companies they could have gone with?  What differentiates you from the others?

4.  What technology are they using?  How did they find you?  What type of technology do they typically use?

Here’s a great video from Brian Tracy on 4 Principles of Marketing Strategy that will support your process.  Remember to include target market analysis in your business plan.

Please contact us for more information on targeted lists.  Thanks for your time.


New Marketing Trends 2013

new marketing trends 2013, innovative ideas, new packaging, new communication approaches

How will these new trends impact the way that you interact with products and services?

How will these new trends impact the way that marketers inform you?

Check out this video on new marketing trends 2013:

Direct Mail Vs. Email Marketing: Who Wins the Battle?

Direct Mail Vs. Email Marketing: Who Wins the Battle? That is the question. Which route to take today considering how online everyone is – or are they?

As a Direct Marketing Consultant, I think that there are still a lot of people who still prefer to touch and feel vs. the electronic format; especially people who are over 50.

Here is an article from www.directmailman.com titled as per my article title, “Direct Mail vs. Email Marketing: Who Wins the Battle?”  I like the title of this article because it speaks to direct marketing today and the push pull between these 2 players.

According to the article, direct mail is still more effective than email marketing.  It is actually 10 to 30 times more effective than email marketing.

The article goes on to confirm that direct mail marketing has had consistent response rates since 2010.

A recent Huffington Post article confirms that consumers prefer direct mail marketing over email marketing for all types of product promotions.  The article goes on to confirm that 50% of USA consumers prefer direct mail marketing to email marketing.

Another important point that the article makes is that it costs you 5 to 7 times more to acquire a new customer than to maintain your current list of customers.

What does Wikipedia say about direct mail marketing?  It talks about direct mail being a marketing piece that is sent through the postal service to recipients.

Here is a YouTube video that talks about postcard direct marketing – a very cost effective way to reach out to your local prospects.

I hope that you have found this information to be useful.  Please contact us to learn more about the very targeted direct mail lists we can locate for you.  Thanks for your time.

Tony Robbins why we do what we do video

Tony Robbins why we do what we do video – a very powerful talk about how our emotions shape our choices; and the powerful role they play in marketing!

Mobile Cell Phone Marketing 2013

Mobile Cell Phone Marketing 2013 – Many online marketers took advantage of Adam Horwitz’s Mobile Monopoly and it enjoyed a huge success as many of those who purchased it reported that they were getting positive ROI results from their mobile marketing campaigns.

What makes Adam’s product unique is that it trains Internet Marketers to take advantage of new trends and new technologies and with the release of Mobile Monopoly 2.0 he has added more training and tools to multiply the success level that is possible to achieve when users take action and apply the techniques and strategies that Adam.

Pinnacle Lists can also support you with a targeted text messaging/SMS campaign. Please contact us for more details.

Here is Adam’s video:

Malcolm Gladwell Marketing Ideas

Malcolm Gladwell Marketing Ideas – he talks about choices – a very important concept to incorporate in targeted direct marketing campaigns.

Marketing Concepts in Two Minutes

Marketing Concepts in Two Minutes – by watching this very simple marketing video, you will learn from every day ideas. Marketing concepts in two minutes uses the KISS principle for your own marketing campaigns. Remember, it is what people remember!

Top 10 Marketing Failures

Top 10 Marketing Failures – check out these videos that review the top 10 marketing failures. I hope that you find it useful!

Ideas that Spread Seth Godin

Ideas that Spread Seth Godin discusses, describes, diminishes, and is often disturbed by the content of products that people try to deliver without a solid and sound strategy that works.


The client was very happy with the campaign. The click-thrus were very good. We’ll definitely look to do this again in the future. Thank you for all your help and patience! SMS Campaign SuccessLinda J - Financial MarketerLA, California, USA