Direct Mail Marketing done wrong
We often wonder at Pinnacle Lists what it takes to mess up with a direct mail marketing campaign. We always try to provide our clients with the most effective targeted marketing lists for their direct mail projects. However, that is one variable of many.
I have located some good articles on the web that really speak to issues that need to be resolved prior to sending out a direct mail marketing piece.
1. Here is an article entitled: How to Fail at Direct Mail – This article highlights how over emphasizing a URL for instance can be a mistake. Another issue they highlight, which is close to my heart, is an out of date address. I always emphasize to my clients that I work with data that has a very high accuracy rating and is updated monthly.
2. Here is an article called: Using Social Media to augment your Direct Mail Campaign – One very good point that the article makes is: it is not about market saturation, it is about interest. Another challenge that was mentioned was tracking and knowing how many people actually opened the envelope vs. an email message or social media invite.
It is very important to review your mailing piece many times and pass it by several different reviewers to ensure accuracy, etc. since you are investing so much into printing, postage, and quite often a good list. Therefore, give yourself more than enough time to incorporate quality control in your direct marketing project flow.
The client was very happy with the campaign. The click-thrus were very good. We’ll definitely look to do this again in the future. Thank you for all your help and patience!Linda J - Financial MarketerLA, California, USA
To be honest with you Grant, I thought you were wonderful to deal with and I would gladly keep you in mind. Cheers, Jessica
Hi Grant, Unfortunately, at this time we will not be using an e-mail campaign. I would like to thank you for the high, and rare level of customer service you were able to provide to myself, and the BetHubb Team. It only adds further value to your reputation and the Pinnacle Lists brand. I tend to believe that testimonials on websites can be skewed, but it didn’t take long for you to ensure their validity. If and when we decided to pursue an e-mail marketing campaign for BetHubb, you wi…BetHubb | The Sports Betting Social Network
Marketing for a Startup Company must be done effectively and efficiently…I would recommend Pinnacle Lists for any start up business that wants to incorporate email blasts in their campaign.Business Performance Solutions, Nanaimo, BC
Although I have a fairly strong fundraising background, I had never bought a list previously, and certainly not from a broker I found on the internet. I just wanted to let you know that I was pleased and impressed by the advice that Grant gave us. He guided me to the lists that seemed most appropriate and always answered my questions promptly and courteously.Hospice Partners of the Central Coast, San Luis Obispo CA |
The first list I purchased from Grant contained approximately double the list count of the other lists I had shopped for. I expected the list to cost more, but the cost was actually less!! I shopped around for lists from a lot of companies; none of them even came close to Pinnacle ListsHumphrey & Pace, Benefit Planning, Inc., Medford, OR
Grant is very responsive and professional! I will always bring Pinnacle Lists in when my clients are in need of targeted lists. If people ask me for good List Brokers, I will certainly point them in your direction!Enterprise Sales | Rainmaker, Austin, TX |
Grant and Pinnacle Lists have become an integral part of our new franchisee’s marketing support deliverable. Grant provides counts and feedback to our team in a very timely manner. We would recommend Pinnacle Lists to any franchise organization!CSA – VP Franchise and Business DevelopmentNurse Next Door Professional Home Healthcare, Vancouver, BC. |
We keep coming back to Grant and Pinnacle Lists because of their first class service levels and very solid list recommendations. I would recommend Pinnacle Lists to anyone in any industry looking for a targeted list solution.CEOBRG Research Services, Provo, UT |
The opt-in email campaigns that Grant has been running for our client, Research in Motion, have been working very well! Is there any list that you cannot locate for us??Media Buyer, The Aber Group, Toronto, ON