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Email Marketing 2014

email marketing 2014Today, lets look at email marketing 2014 and what is changes are happening this year.

As a Direct Marketing List Broker with nearly 10 years of industry experience, I am still seeing demand for permission based email campaigns.  Not only am I seeing regular demand for opt in email lists, I am still seeing demand for direct mail.  I think that the demand for direct mail will rise because it is going to become a niche marketing tool since direct mail use has dropped considerably in the last 10 years.

Today, I would like to look at a couple of articles that speak to email marketing 2014, to see what others thoughts are.

Here is an article titled, “The future of email marketing 2014 – All email marketing trends.” from Email Monday.  The article speaks to the following trends:
1.  The introduction of HTML5 will add new media rich elements to email creatives.
2.  Mobile marketing continues to grow and needs to be taken into consideration for all email creative.
3.  Email is integrated with social media – more and more people are communicating in this way.

Here is another article from Marketing Charts titled, “Top Email Marketing Initiatives and Challenges in 2014.”  Here are some comments from the article:
–  increasing cross channel connect with customers
–  developing more relevant engagements with customers
–  a major concern was data hygiene – how current and accurate is the email data?

Here is one more article from My Customer titled, “Email Marketing Trends in 2014.”  Some key comments include:
–  71% of B2B brands use email marketing
–  65% of B2C brands use email marketing
–  In 2013, companies have used 20% of their budget on email marketing – it is expected to grow by another 10% in 2014
–  In 2012, half of all email marketing recipients made a purchase based on a promotional email
–  For B2B Marketers, subject lines that contained the words money, revenue, and profit, performed the best
–  Emails that included social media sharing have a 158% higher click through rate
–  More people open emails in the day vs. the night
–  The use of images make your emails more appealing

Thank you for your time.  I hope that this information around email marketing 2014 has been useful for your 2014 email marketing planning.

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