Email Marketing inbox delivery
How many times have you wondered how can you have a successful email campaign when there is so much anti-spam security in place? As a Targeted Direct Marketing List Broker, I try to support my clients with an opt in email campaign that will get to the recipient’s inbox.
Today, I wanted to take a look at some articles around the inbox to see what ideas others have come up with to ensure a more successful campaign.
Here is one article that I located from Direct Marketing IQ titled, “Hitting the Email Inbox.” The article states that because there is so much email volume, you need to be aware of what will help you to stand apart. Try testing different times of day. Try segmenting and reviewing your results based on segment.
Here is another article from Mashable Business titled, “Inbox – Sanity Tool Boomerang Hits 1 Million downloads.” The article emphasizes the importance of inbox management since so much of our communications begin or end here.
Here’s a good article on spam issues called, “Top 10 Causes for Spam Complaints” from AWebber Communications. It speaks to the different reasons that your emails are considered to be spam. Worth a read!