Have you every wondered what it takes to ensure successful marketing email campaigns?  What are some of the key issues to keep in mind before hitting the send button?  As a Direct Marketing Consultant, I am working with my clients on an ongoing basis, providing them with feedback as to what they need to do to ensure a successful email broadcast.

Today I will look at a couple of articles to see what others are saying.  For myself, I emphasize very clear and concise subject lines that speak to the content of the creative and call the recipient to action.  I emphasize clean, clear and concise creatives that have links spread throughout with calls to action associated with them.

Here is a blog entry from Hub Spot titled “13 Things to Check Before Hitting “Send” on your Next Marketing Email.”   Some of the key things that they emphasize are:
1.  Broken Links – please, please, please test your links before sending your broadcast
2.  Forgotten Links – please check any images that are supposed to have links associated with them
3.  Spelling/Grammatical Errors – please, please, please check your spelling and grammar before sending.  Please have a colleague check.
4.  Ensure that your formatting works and will be received properly by different programs and devices.
5.  Make sure that you are utilizing a respected List Company – I can help with that.  As you want to be compliant with anti-spam legislation and work with a white listed provider (internet service providers recognize them as legit).
6.  Make sure that you have a “view email online” if they cannot see it in their email viewer.

Here is one other article from Silverspike titled “Tips for a Successful Email Marketing Campaign.”  They emphasize making it personal – use the recipient’s name in the subject line and in the body of the email.  Testing and tracking performance are also key steps to keep in mind.

I hope that this article has been helpful.

Please contact Pinnacle Lists to discuss how we can help you with an email marketing campaign.  Thanks for your time!