How to increase email click through rate?
How have your opt in email campaigns been working? What have you been noticing that is working? How often do you test different subject lines? How often are you sending out your campaigns?
As a Direct Marketing List Broker, I am interested to learn how I can help my clients to improve the outcome of their email campaigns. Today I thought that we could look at click through rates to see how we can better optimize them.
Before I look at others thoughts, what comes to mind for me is better calls to action. Someone has opened the email that I have sent to them, however, they did not click on any links – why? Because there is not enough incentive for them to take the next step. People are being inundated with emails and becoming more and more discriminating around which emails they are going to spend any time on.
Let’s take a look at what others have to say around optimizing clicks to open.
Here is an article from the Email Institute titled, “11 Sure-Fire Ways to Increase Email Click Through Rates.” Here are some highlights:
1. Like I said above, you need to test different subject lines to see which ones stick.
2. Less is More – write tighter copy – use strong calls to action and incentives
3. Include Social Sharing Options – this can really boost your clicks to opens!
Here is one more article from Business Wordsmith titled, “How to: Increase Email Open and Click Rates.” He emphasizes gaining your reader’s trust through your subject line (a recognized from name would help too). The article has some solid ideas on subject lines.
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