How to write a better call to action
As a Direct Marketing Consultant, I work with clients on a regular basis who want to send out an email broadcast to their target audience. A big part of sending out an opt in email campaign is the subject line because it informs the recipient as to the content of the email. Is it worth opening? Is it worth spending a few moments looking at or should I simply delete it and move on?
This is the world of email marketing that so many of us deal with every day. Some of us as recipients, others as the marketers. So the question is: how does the marketer get through to an interested recipient – someone who is truly interested in their product or service? This is where the question of how to write a better call to action comes in.
Today, I will take a look at a couple of articles that speak to writing better calls to action in hopes that businesses, especially smaller ones pay attention and improve their subject lines and email creative content.
Here is an article from Marketing Profs titled “Writing a Better Call to Action”. The article emphasizes that without a solid call to action, your recipient doesn’t know what step(s) to take next. Another important piece of advice is: test, test, and test some more.
Here’s another article from SEO Smarty titled “How to Call to Action.” This article emphasizes color and how it impacts the recipient’s reaction to your request. The article talks about the types of words to use and where to place them on your webpage/creative.
There are lots of different tricks and approaches that you can take to ensure very effective calls to action. I would certainly recommend internal testing prior to broadcasting your email campaign or launching your website.
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