target marketing in contrast to mass marketing
So what is target marketing in contrast to mass marketing? It’s amazing how many people have asked me that in the past 7 years when I told them my career as a Direct Marketing List Broker!
People often ask me what I mean by targeted lists. What type of lists? I tell them that it refers to the various types of targeted marketing lists available – direct mail, opt in email, telemarketing, and SMS.
I tell them that target marketing is part of their overall strategic marketing plan. That it allows them to roll out a very targeted campaign that focuses on the type of client their business caters to.
Lets take a look at a couple of articles that speak to target marketing in contrast to mass marketing.
Here is an article from eHow Money titled “The Difference Between Target Marketing & Mass Marketing.” The author states that target marketing is a “precise form” of communication that is aimed at clearly defined segments of the market. Whereas, mass marketing is more “generic” in that it delivers messages to large relatively undefined audiences. You will quite often see mass marketing messages in newspapers or on TV. The article goes on to say that the newer form of targeted marketing is personal marketing with the help of new social media technologies that sends personalized messages to recipients based on their specific profile.
Here is another article from Articlesnatch.com titled “The Differences Between Niche Marketing and Mass Marketing.” The author states that the main difference between niche and mass marketing is the size of the target audience. Mass marketing is trying to reach as many customers as possible. Whereas, niche marketers are going after a very specific segment/target market – like single parents, young parents, etc. Mass marketing is usually far more expensive than niche marketing.
The client was very happy with the campaign. The click-thrus were very good. We’ll definitely look to do this again in the future. Thank you for all your help and patience!Linda J - Financial MarketerLA, California, USA
To be honest with you Grant, I thought you were wonderful to deal with and I would gladly keep you in mind. Cheers, Jessica
Hi Grant, Unfortunately, at this time we will not be using an e-mail campaign. I would like to thank you for the high, and rare level of customer service you were able to provide to myself, and the BetHubb Team. It only adds further value to your reputation and the Pinnacle Lists brand. I tend to believe that testimonials on websites can be skewed, but it didn’t take long for you to ensure their validity. If and when we decided to pursue an e-mail marketing campaign for BetHubb, you wi…BetHubb | The Sports Betting Social Network
Marketing for a Startup Company must be done effectively and efficiently…I would recommend Pinnacle Lists for any start up business that wants to incorporate email blasts in their campaign.Business Performance Solutions, Nanaimo, BC
Although I have a fairly strong fundraising background, I had never bought a list previously, and certainly not from a broker I found on the internet. I just wanted to let you know that I was pleased and impressed by the advice that Grant gave us. He guided me to the lists that seemed most appropriate and always answered my questions promptly and courteously.Hospice Partners of the Central Coast, San Luis Obispo CA |
The first list I purchased from Grant contained approximately double the list count of the other lists I had shopped for. I expected the list to cost more, but the cost was actually less!! I shopped around for lists from a lot of companies; none of them even came close to Pinnacle ListsHumphrey & Pace, Benefit Planning, Inc., Medford, OR
Grant is very responsive and professional! I will always bring Pinnacle Lists in when my clients are in need of targeted lists. If people ask me for good List Brokers, I will certainly point them in your direction!Enterprise Sales | Rainmaker, Austin, TX |
Grant and Pinnacle Lists have become an integral part of our new franchisee’s marketing support deliverable. Grant provides counts and feedback to our team in a very timely manner. We would recommend Pinnacle Lists to any franchise organization!CSA – VP Franchise and Business DevelopmentNurse Next Door Professional Home Healthcare, Vancouver, BC. |
We keep coming back to Grant and Pinnacle Lists because of their first class service levels and very solid list recommendations. I would recommend Pinnacle Lists to anyone in any industry looking for a targeted list solution.CEOBRG Research Services, Provo, UT |
The opt-in email campaigns that Grant has been running for our client, Research in Motion, have been working very well! Is there any list that you cannot locate for us??Media Buyer, The Aber Group, Toronto, ON