Opt-In Email Lists – Permission Targeted Email Lists
What is Opt-in Email?
- A Permission-based list is an Opt-in List
- Opt-in email is a list where the contact has given permission to the list owner to send them information
- We only work with reputable Opt-In email providers. These are list owners who only work with permission-based lists that are updated on a daily basis
- Double Opt-in email lists are where the contact has confirmed by email to the list owner that they want to receive information from them. The vendor sends the confirmation out once the contact first opts-in
- Opt-in lists are available for both B2B and B2C requirements
How does Opt-in work?
- As per our 3 Step Process, Pinnacle Lists will research the marketplace for available lists based on the criteria/strategy that we discuss and confirm. We will then provide you with a quote (see samples)
- With Opt-in, you would provide us with your HTML-based creative, subject line, from email address/name, and some email addresses in order to send the test broadcast. If the recipient cannot receive HTML, a text-based message is sent
- Once you confirm that the test looks good, the email blast is then scheduled. To acheive “Pinnacle” results, we always advise a mid-week launch
- Reporting is then provided within a few business days, including number of emails that were sent, number that were opened, and which links were clicked on
- To learn more, please consult the following documents: Opt In Specifications, Opt-In Tips
*Please note that Pinnacle Lists will only represent email vendors who send out the blast on your behalf. This confirms that the list is permission-based
- The price to run an Opt-in campaign is typically lower than the price of Direct Mail because you are usually reaching a larger audience and you are not incurring any printing or mailing costs
- You are usually able to assess the results of an opt-in campaign within 2 to 3 days vs. 2 to 3 weeks with Direct Mail. The additional benefit of Opt-In Email campaigns is it allows you to make any changes to your creative or subject line and try again
- To experience the “Pinnacle” outcome, we recommend a minimum of 3 email blasts
- If this is your first email campaign, we recommend a test blast first. Please budget between $500 and $1,000 for this test
- All of our preferred email vendors are white listed with the major ISP (Internet Service Providers) so that there is 100% deliverability. The list owner verifies this using a time/date stamp for each recipient
As Direct Marketing List Brokers, Pinnacle Lists delivers excellent results from your target marketing efforts by providing you with the best quality, custom direct marketing lists available. We have access to the entire list marketplace – meaning, we can locate target marketing lists for you based upon consumer behaviors and specific business criteria.