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Text Message Mobile Marketing

Text Message Mobile MarketingHow much time have you invested to understand how Text Message Mobile Marketing works this past year?

My guess is that there are still a lot of companies that have spent little to no time trying to understand how they can utilize SMS Text Messaging in their marketing strategy.

As a Direct Marketing List Broker, I have spent countless hours reviewing articles on the most effective marketing strategies available for my clients.  The majority of the copy that I have reviewed still speaks to email marketing, direct mail marketing and telemarketing.  There is still very little data out there on Text Message Mobile Marketing.

Today, I did some Googling and came across an article in Forbes from earlier this year titled, “Pulling Back the Curtain on Text Message Mobile Marketing.”  I wanted to provide you with some bulleted details from the article to help you to better understand the steps involved with SMS Text Messaging Direct Marketing.

Here are some key points from the article:
–  James Citron, the CEO of a leading video text marketing company stated, “despite the fact that we live in a mobile first society, many marketers have yet to embrace this new reality.”
–  Some more data from James: ““95 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 mins.”
–  The Myth vs. the Truth around Text Message Mobile Marketing:
MYTH:  Text Message Marketing is complicated with too many unnecessary rules & regulations.
TRUTH:  Text Message Marketing is as regulated as the telephone industry in order to protect consumers and marketers alike.

Here is a great link to a guide that focuses on Text Messaging Regulations and Best Practices!

I hope that that this article has been helpful around helping you to understand that Text Messaging Mobile Marketing is a great option for reaching your prospective customers in a very timely manner.

Please contact us to learn about Text Messaging Direct Marketing Lists.  We would be happy to run a count for you.

All the best of the season to you and yours!

The client was very happy with the campaign. The click-thrus were very good. We’ll definitely look to do this again in the future. Thank you for all your help and patience! SMS Campaign SuccessLinda J - Financial MarketerLA, California, USA