The impact of a Facebook IPO
What will be the impact of a Facebook IPO on the direct marketing world? It has been several years since the dot com bubble burst, so it will be interesting to see what impact this enormous IPO has on other tech companies.
As a Direct Marketing Consultant, it is my hope that the IPO will have a positive impact in the markets generally. That it will bring a very positive message to people that anything is still possible with the right idea for the times. I certainly hope that it will have a positive impact on businesses’ utilization of targeted marketing lists, since that is my focus.
I wanted to see what others thoughts are on the Facebook IPO today to see if they agree that it is a good thing.
Here is an article from Forbes titled, “Facebook IPO is Nigh, should you buy?” They confirm that the IPO is expected to earn upwards of $10 Billion as compared with Google in 2004, who raised just under $2 Billion.
Here is another article from CBS Money Watch, entitled, “Will Facebook’s IPO delight or disappoint?” The article states that the company is expecting a valuation of between $75 and $100 Billion. There are lots of question marks considering that recent IPOs like Groupon’s shares fell shortly after their IPO. Many think that Facebook’s user base has already peaked.
We will all have to sit back and watch as the events unravel.
Please contact us for more information around social media and direct marketing lists. Thanks!
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Hi Grant,
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