What are integrated marketing solutions?
When I say “integrated marketing solutions” what does it mean to you? Are you familiar with the term, “integrated marketing‘? Today, I would like to take a closer look at what integrated marketing is and the types of solutions available.
As a Direct Marketing Consultant, my client usually approach me to locate a specific targeted marketing list. By the time they reach me, I would hope that they have a good idea of their integrated marketing approach.
I will, as usual, take a look at what a couple of other articles have to say about integrated marketing solutions.
Here is an article from Bloomberg Business Week titled “Integrated Marketing: If you knew it, you’d do it.” The article emphasizes that marketing is becoming more and more fragmented due to the number of different modes of delivery. This is why the emphasize the need for an integrated approach to marketing, and it is not an easy approach. The challenge is staying consistent with your message no matter what the venue or method used to deliver it.
Here is another article from Small Business Trends titled “Getting More Impact from Integrated Marketing.” The article offers 10 ideas to consider – they include:
1. Getting Things Together – align your message in all mediums (as the above paragraph discusses)
2. Adding Pieces to your Marketing – like PR or Social Media
3. Digital Integration 101 – build your organic traffic
There is a lot to talk about around integrated marketing solutions. The key is to keep in mind a consistent message no matter how you are communicating.