I have come across some articles in the last day regarding Google and Facebook that I wanted to share with you today.  The reason that I wanted to share them is that I thought that they are both such significant players in the target direct marketing arena, that it has impact.

As a Direct Marketing Consultant, I am always interested in how companies like Facebook and Google impact the direct marketing arena.  How is their size and strength going to make a difference to me and my clients?

The one area that I have found these 2 players have major impact is on opt in email marketing since it is very often the case that we are driving traffic to Facebook and/or trying to massage organic traffic through Google search.

Here are the 2 articles that I came across that I wanted to share:

1.  Here is an article from Search Engine Land, entitled “Google presents the evolution of search in six minutes.” This is a great video overview of what has happened and changed at Google over the past decade – a worthwhile watch!

2.  Here is an article from Mail Online, entitled “Are the Facebook billionaires about to get even richer? Social networking giant ‘to go public next spring with IPO valued at more than $100billion.”  This speaks to Facebook wanting to actually incur a profit by going public.  I certainly hope that Mr. Zuckerberg will continue to stay as grounded as he has so far and do some more wonderful things for the planet with his platform.

Please contact us to discuss how to integrate targeted marketing lists with your social media efforts.  Thanks!